Credit Union’s $2 Million Give Back Program Builds Member Loyalty in a Big Way with Help from Touché® Analyzer

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Lending Payments Core Channel Treasury Services Optimization Executive Summary Workers’ Credit Union launched a unique “GiveBack” program that distributed more than $2 million to loyal members, based on the balances and types of accounts they held with the institution. Workers’ used Touché ® Analyzer to easily segment its members for reward payouts. This effort not only created a buzz, but also increased member retention and share o

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Case Study

Credit Union’s $2 Million Give Back Program Builds Member Loyalty in a Big Way with Help from Touché® Analyzer

Credit Union’s $2 Million Give Back Program Builds Member Loyalty in a Big Way with Help from Touché® Analyzer

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