Customer Story Northern StarsMeet the Canadian Football L eague The Canadian Football L eague (CFL) is Canada? s version of the NFL, with nine teams playing 1 8 games from June to November. Each year their championship, The Grey Cup, is Canada? s largest sporting and media event. This high-scoring league uses Meltwater to accurately report media ROI to leadership and event sponsors. T oo Many Fumbles Before switching to Meltwater, the CFL was using a competitor? s media monitoring tool which produced incomplete results and had limited reporting capabilities. They also encountered issues with platform usability, irrelevant content, and poor customer service. T oo often the team was unable to capture important coverage as it happened, and by the time their service rep returned their

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