Customer Story T exas' Rising StarMeet Frisco CVB Frisco Conventions and Visitors Bureau (CVB) markets Frisco, T exas, as a destination for conventions, sporting events, leisure, and attractions. The city? s motto is ?T exas? Rising Star,? and fittingly, Frisco is the fourth-fastest growing city in the US . Growing Pains Only two years ago, Frisco CVB didn? t have an efficient way to monitor coverage and pitch stories to the media. An outdated system made it difficult to measure brand awareness and other metrics. ?Big binders filled with press clippings, that was our monitoring tool,? says Director of Marketing and Communications Ryan Callison. System shortcomings were amplified by the city? s growth. The NFL ? s Dallas Cowboys had just chosen Frisco for their new training facilit

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