Case Study

Northern Foods – The Great Milk Debate

Northern Foods – The Great Milk Debate

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Mistral Group, Staplehurst Office Centre, Weston on the Green, Oxon OX25 3QU Tel: +44 (0) 1869 352 720 www.mistral-pr.co.uk issues, these were distributed widely and formed the basis of regular media briefings. A two-level media relations campaign was targeted at the national and regional farming press to communicate firstly Northern Foods' unique value as a marketing partner and, secondly, the Partnership's combinati

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