Northeastern University School of Law Northeastern University School of Law (NUSL) offers a unique collaborative educational experience through their Cooperative Legal Education Program, also known as Co-op, and wanted to feature this innovative program and its benefits in their marketing communications. To redesign NUSL ’s marketing communications, we first conducted research to better understand the school’s prospects and their decision making process. We then used these findings to create a new website, viewbook, and multimedia content. User Research – Conduct internal, external, and competitor research to understand which information is critical to prospective students and what program evaluation criteria they use in their decision making process. Visual Design – Create a suite of mark

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