Cornell School of Hotel Administration The Cornell School of Hotel Administration (SHA) knew exactly what they wanted out of a new website. Their priorities were to better represent their brand through the website, provide a more engaging user experience for prospective students that would result in an increase in enrollment, and communicate the student experience in a visually beautiful website that makes them stand out against their competition. To fulfill their vision for the website redesign, the project included stakeholder meetings and both competitor and analytics reviews that informed the site’s design and development. Brand Expression – Communicate the brand story through photography featuring the campus community that sparks an emotional connection. Content Strategy – Highlight t

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