Bryant University Leading up to 2017, Bryant had seen applications steadily increasing by a rate of 10% year-over-year. However, the percentage of accepted students who ultimately enrolled in the college was consistently below their expectations. The university wanted to utilize personalization to target accepted students and increase enrollment — with an emphasis on female applicants and international students (particularly China). Prior to setting up the personalization campaign, we developed a stand-alone Undergraduate Admissions website for Bryant. This was a complete redesign with a new strategy, information architecture, content approach, and infrastructure on Drupal 8. This site was based on a comprehensive discovery including user research. First, we designed and developed a site

Join for free to read