Overview A multi-billion dollar media company broadcasts music, comedy, sports, talk, news and weather channels in the United States on a subscription fee basis through two proprietary satellite radio systems, as well as the Internet. The majority of their subscribers are reached through car radio. This company approached Precisely to establish a com- prehensive, end-to-end data quality monitoring framework to support its data governance initiative, and to ensure accurate, consistent and reliable information processing across its data operations. Business challenge The core marketing platform was being replaced in order to maintain accurate information. It was imperative the new process would work as expected, so this media company selected Precisely to manage their data operati

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