When banks can see the whole picture, opportunities are revealed As banks strive to differentiate themselves in an increasingly digital marketplace, they require more efficient ways to connect with customers. Retention, upsell and cross-sell are all critical to success. That means it’s more important to understand each customer in context...across accounts, geographies, relationships, demographics and more. To treat each customer as an individual, you need to understand each customer as an individual, and that requires real-time access to a comprehensive single customer view. Various solutions have promised easy access to robust, contextual customer insight. However, these traditional data-management solutions are holding most banks back. Rigid, relational database structures ar

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