Case Study: No Advertising, No Problem: How a New Approach to Insurance Agencies Powers Growth Company Overview: Name: Brightway Insurance Location: Headquartered in Jacksonville, Florida Business Profile: Sells property and casualty insurance through franchised locations to families and small businesses. Business model: Family business offering customers one-stop access to more insurance brands than any other agency, through expert local insurance agents. Provides comprehensive system of support to their agents, freeing them up to listen to customers’ needs and customize insurance solutions that fully protect their customers’ most important assets. SunTrust valued us in a way that was different than what other banks had done in the past. And it opened up new oppo

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