www.wordsonwheels.co.uk CASE STUDY Helping to dev el op a t eam o f new r ecrui ts into El ec tric Vehicle Specialists with a detailed understanding of EV technology, marketplace and alternatives. Nissan - MEDA LEAF training programme contentBackground Nissan’s 100% electric LEAF model hit the UK market in the spring of 2011. Brand Experience agency MEDA was hired to design, develop and deliver a comprehensive training programme for the first newly appointed Electric Vehicle Relationship Managers (EVRMs) in the UK dealer network. Part of this assignment was to educate these EVRMs about other ‘clean’ and fuel efficient vehicles whether fully electric, hybrid or equipped with internal combustion engine and help them understand the relative advantages and disadvantages of each. Nissa

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