www.wordsonwheels.co.uk CASE STUDY Mitsubishi Motors Europe New Pan-European website Our role? T o write the copy for a new pan-European website for Mitsubishi Motors Europe, creating an engaging and fresh tone of voice which connected with a younger and ever-growing target audience.Mitsubishi Motors Europe New Pan-European website Background In 2008 Mitsubishi Motors Europe (MME) briefed their marketing communications agency to design a brand new website for Europe which would reflect recent changes to their overall positioning and brand messaging. The agency came up with a very modern, clean and engaging website which would help attract a younger more dynamic audience in line with their changing target audience. The new website design placed high demands on the copy content prov

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