www.wordsonwheels.co.uk CASE STUDY After several years of working with the product and training departments at Mitsubishi Motors Europe, we were approached by Lukkien – MME’s principal marketing agency – to work with them in developing the content for a number of product brochures, incl uding the new Lance r Sports Sedan and Sportback. Mitsubishi Motors Europe Model brochuresBackground Our writing of dealer training materials, such as product sales guides, CD Roms and microsites, for Mitsubishi Motors Europe’s (MME) network department did not go unnoticed by other departments. The Marketing Communications team contacted us in the summer of 2007 to ask if we would like to have a go at writing the brochure for the new Lancer Sports Sedan. The design and development of model brochur

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