www.kineticsocial.com sales@kineticsocial.com The Challenge To build a bridge between consumers and social marketing initiatives, Hillshire Snacking and their creative agency, Y&R, set out to change the way people snacked by offering perfectly portioned protein snacks for a new, elevated on-the-go eating experience. The two product lines, Small Plates with air-dried salame, natural cheeses, toasted rounds, and Grilled Chicken Bites with all-na

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