Find out more www.altus.co.uk +44 (0)1225 438 000 enquiries@altus.co.uk Case Study: NFU Mutual: Journey into the Unknown...? KEY METRICS (2014) • 900,000 c u s t omer s • £1.3B G WP • 3800 Emp lo y ee s • 88% C OR BACKGROUND Founded by 7 farmers in 1910, today NFU Mutual has over 300 branches nationwide and continues to go from strength to strength. With local agents providing a personalised service for their 900,000 customers, NFUM have a dominant market share and combined operating ratio and retention rates that are the envy of their peers. The time was right for the business to capitalise on these solid foundations and look at a strategy of growing the business to a wider audience — meaning unfamiliar customers, channels and markets. A combination of specialist farming pr

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