Case Study

Next-Gen Master Data Management Comes to Marketing at Pitney-Bowes

Next-Gen Master Data Management Comes to Marketing at Pitney-Bowes

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The World’s Leading Graph Database neo4j.com Case Study Pitney Bowes Next-Gen Master Data Management Comes to Marketing at Pitney-Bowes For most businesses, IT strategies include consolidating information, automating data analysis and lowering cost. However, revenue growth, increased revenue per customer, higher rates of referral and ever more effective marketing, require a holistic view of customers and prospects. The explosion of data from m

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