Case Study

Pitney Bowes—TrackMyMail

Pitney Bowes—TrackMyMail

Situation Pitney Bowes acquiredTrackMyMail in February of 2008.TDC has continued to work with theTMM brand as a product offering of Pitney Bowes, creating print and online advertising as well as a new co-branded website. Under the umbrella of Pitney Bowes, theTMM brand positioning needed to evolve into a more mature, business-oriented offering.Additionally,TMM needed to have a coordinated brand identity that fit within the Pitney Bowes brand guid

Join for free to read