Nexity develops a 360 degree e-reputation strategy based on social media data provided by BuzzWatcher. NEXITY Online Intelligence Solutions C ASE STUD Y2 AT INTERNET / CASE STUDY / NEXITY INTRODUCTION Nexity is one of the leading real-estate companies in France’s property market. As a key player in the market, Nexity groups together a wide range of products and services in the real- estate business: purchasing, selling, renting, management, finance, real-estate promotion as well as providing advisory and support solutions. In January 2012, the brand adopted a new position, bringing together all of its activities under one name. The brand which is now much more exposed to the public explains the company’s decision to implement an e-reputation policy, which today has become

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