Newspaper Optimizes Delivery Zones To Increase Revenue And Efficiency
Newspaper Optimizes Delivery Zones To Increase Revenue And Efficiency
2 PagesUsing NAVTEQ ® map data and geocoding within RouteSmart software, The Columbus Dispatch expands advertising options and improves delivery service. Challenge The Columbus Dispatch daily newspaper faced two challenges. First, the advertising department was requesting flexible and precise advertising zones. This woul
