1 News Intelligence for Reputational Risk Management whitepaper - 02 AYLIEN.com2 AYLIEN is the AI-powered News Intelligence Platform that aggregates, understands, and delivers the world’s news so you can make better informed risk decisions.3 47% OF COMPANIES SAY THEY ARE NOT PREPARED FOR REPUTATIONAL RISKS THAT ARE OUTSIDE OF THEIR DIRECT CONTROL >25% 87% OF EXECUTIVES, RATE REPUTATIONAL RISK AS MORE IMPORTANT THAN OTHER STRATEGIC RISKS OF A COMPANY’S MARKET VALUE IS DIRECTLY ATTRIBUTABLE TO ITS REPUTATION Protecting your reputation is nothing new; the wise have warned us about the perils of damaged reputations for many centuries, from Aristotle to Benjamin Franklin. More recently, advancements in technologies for industries and communications have made reputations more

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