New Rules for Great Customer Success Latest Lessons from Best-in-Class Companies Customer-centric enterprises no longer focus exclusively on account management, customer support, or client services. They are operating by a new set of rules. They understand that the best way to grow the value their company receives from customers is to grow the value they deliver to customers. They also realize that the only way to deliver that level of value to customers is by understanding customers’ business priorities and desired outcomes and making sure everyone in the company focuses on unlocking that value for customers. And that’s not all. Leading enterprises go above and beyond by striving to help customers realize the full value of using their products and services. Such superior support no

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