www.ishidaeurope.com Case study PiR-PaK Two decades ago, cheese could be bought in a German or Dutch supermarket in over 20 different pre-packaged presentations, including segments, slices, cubes and powder. Such packs accounted for 60% of the cheese sold. At the same time in Russia, the grand total was 0%. PiR-PACK was founded with the mission of bringing the convenience of packaged cheese in a wide variety of formats to Russian consu

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