New Holland Brewing - Lambert The Rebrand of a Legendary Beer COMPANY For more than 20 years, New Holland Brewing Company has been an integral member of the artisan approach, pursuing playful creativity in its authentic beer, spirits and foodservice. New Holland brews at least 20 beers each year, in addition to their flagship stout, Dragon’s MilkTM, a full line of spirits and ready-to-drink cocktails.PROJECT To help national craft beer maker New Holland Brewing tap into its heritage and the success of their top craft Bourbon Barrel-Aged Stout, Dragon’s Milk, Lambert was charged with executing a first-of-its-kind marketing initiative for the company. The campaign goals included unveiling distinct new branding, elevating visibility and demand in new markets, and forging a connection between

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