New England Biolabs® Builds Smart Freezers Running on Heroku to Distribute Biotech Products in the Field Unique connected freezer app delivers biotech products, manages inventory, and drives customer engagement For over 40 years, Massachusetts-based New England Biolabs (NEB®) has produced and sold enzymes that are essential to DNA research conducted by the scientific community. Several years ago, the company wanted to address the business inefficiencies associated with manual processes, inventory control, and overall level of customer engagement associated with its Freezer Program channel to market. NEB’s deep commitment to scientific innovation and customer relations drove them to continually evaluate how they could connect more effectively with the researchers using their products and st

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