NEW E-COMMERCE EXPERIENCE THREE CASE STUDY THE CHALLENGE The 3Store is Three’s online store. Offering both pay-as-you-go and pay monthly products, it is a key revenue channel. When the previous out-sourced 3Store reached the end of its life, Three required a new, in-house solution to be built from scratch. Three’s company strategy demanded it improve its web-based eCommerce experience by integrating a new ‘Digital Commerce’ solution, with

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