BUSINESS ANALYTICS CASE STUDY OVERVIEW Our client is a fast-growing medical products company with operations in multiple countries. When an abrupt change in their production operations required them to adjust their sales strategy, they needed to make critical decisions very quickly. That’s when they discovered they needed a user-friendly BI solution. The Challenge Since their initial launch, our client had reaped the benefits of hitting a sweet spot in their market. Blessed with a core set of products that were in high demand, their growth had exceeded all expectations. But when production of a core medical product was suddenly shut down, our client—a highly successful startup—came to a startling realization: they had no easy way to determine what the impact on revenue w

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