CASE STUDY SAp 1 © 2014 ON24, Inc. I www.on24.com, email: solutions@ON24.com or call 1-877-202-9599 ON24 Cust Omer Case study saP Best r uN BusiNess iNtelligeNCe aNd aNalytiCs WeBCast series situation unifying online Marketing efforts for lead generation Business intelligence (Bi) and analytics tools are a key product offering for saP. in 2013, the u .s.-based marketing team noticed that webinar attendance was dwindling and that ther

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