Case Study

Neustar projects significant revenue increase after business analytics transformation from Mainline

Neustar projects significant revenue increase after business analytics transformation from Mainline

www.mainline.com | 866.490.MAIN (6246) CASE STUDY: Neustar projects significant revenue increase after business analytics transformation from Mainline Customer: Neustar (formerly known as LSSiData) Headquarters: Blue Bell, Pennsylvania Employees: 50-100 THE BUSINESS CHALLENGE This is an age of big data. Capturing, combining and analyzing all types of data is now a critical part of business strategy. Creating a strategic advantage means bringing disparate data sources together to generate actionable insights. Neustar, is an aggregator of daily changes in telecom land line information for use in 411 directory services. The company also provides data to other companies, such as debt collectors and marketers that want to locate customers. “Our business category was being commoditize

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