Network Optimization leads to cost benefits for a leading CPG company SITUATION The customer had a highly seasonal nature of business and a diverse product portfolio. This resulted in multiple pressures on the supply chain with scattered contract manufacturers and SKUs. IMPACT The seasonality of the business led to varying values in sales, product life and supply chain length. The contract manufacturers were struggling to meet demand & supply requirement and the SKUs needed a category specific view of the supply chain. RESOLUTION We conducted a network optimization exercise of the customer’s supply chain process that led to reduced network complexity and cost benefits. The Customer The customer is a leading stationary brand in India managing marketing, sales and dist

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