Customer Success Story The Challenges UK’s largest vehicle breakdown service, AA, responds to an average of 10,000 requests for roadside assistance every day. T o improve efficiency, safety, and customer service, the organisation decided to shift away from its central call centre to a mobile-first model that was distributed and field-based. When customers use the dedicated AA smartphone app to request assistance, that information is relayed directly to roadside patrols for response. The app functions as a virtual dispatch for AA’s remote service units, providing breakdown location, member name, and vehicle information. The app then guides teams through repairs, provides information about parts, and documents follow-up service. Without real-time, secure, uninterrupted mobile co

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