NETFLIX GIVES USERS EXACTLY WHAT THEY WANT – EVERY TIME
NETFLIX GIVES USERS EXACTLY WHAT THEY WANT – EVERY TIME
2 PagesPERSONALIZATION NETFLIX GIVES USERS EXACTL Y WHAT THEY WANT – EVERY TIME Netflix is the world’s leading Internet television network with more than 48 million streaming members in more than 40 countries. Based in Los Gatos, California, Netflix has successfully shifted its business model from DVDs by mail to online media and today leads the streaming media industry with more than $1.5 billion digital revenue. Netflix dominates the all peak-time Internet usage and its shares continue to skyrocket with soaring numbers of subscribers. The Challenge Netflix revolutionized the customer streaming experience with its “Watch Now” service launched in 2007. From the moment a customer signs up to be a member, Netflix collects and stores every detail about the subscriber including the titles the
