DATASTAX CUSTOMER CASE STUDY YAMGU: USING DATASTAX TO PLAN THE PERFECT TRIP Considered the “Google Now” for travel, Your Are My Guide (YAMGU) is an innovative web and mobile app that leverages big data and machine learning to help users plan, personalize, and optimize trips of all types and sizes. Just enter where you’re going, when, and for how long, and YAMGU provides an optimized daily itinerary. It also allows you discover trendy, must-see spots and events in real time by looking through photos and comments from locals. THE CHALLENGE YAMGU processes data from more than 5,000 websites and blogs, including TripAdvisor and social media platforms like Facebook and Twitter, to provide its more than 2,000 daily users with highly personalized, real-time travel experiences.

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