Tasty Retail Training Making white goods stand out from the crowd is never an easy task. For NEFF, the answer had typically been ensuring trading partners were the rst people to buy-in to the quality of its products by experiencing their benets rst-hand before sharing their positive experiences with customers. But with a major academy refurbishment coinciding with the launch of their biggest product range to date, NEFF needed a way to take hands-on product training straight to their sales sta and retail partners. NEFF RoadshowThe Result The multi-award winning Mobile Training Academy (MTA) was born, including a fully equipped show kitchen to reach multiple audiences across the UK over the course of two years. And as an added bonus, thecustomer engagement, by opening its doors to the pu

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