Nectar Italia Nectar Italia Transforms Loyalty Card Analytics With Kognitio WX2 Italian coalition loyalty program chooses Kognitio as data warehouse solution to enable business partners to learn, analyze and understand more about customers’ buying habits Milan, Italy and Chicago, IL, November 1, 2011 — Italian coalition loyalty program operator, Nectar Italia, has chosen in-memory analytics vendor Kognitio to help provide unparalleled insight into consumers activity to its coalition partners within the Italian market. Nectar Italia has adopted Kognitio’s WX2 analytic database to run its customer insight and analytics operations. Modeled on the successful Nectar program in the UK, Nectar Italia launched the first coalition loyalty program in Italy in March 2010, including leading retail par

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