Case Study Bella Italia Bella Italia Following a rebrand, Bella Italia re-opened theirdoors in December 2002 in Leeds and has now grown to over 80 restaurants across the UK. As part of a nationwide re-development, Bella Italia re-styled 16 of their new restaurants with an Authentic Italian feel incorporating fun Vespas, cosy booths and old fashioned Gelato stands. One of the restaurants to undergo a revamp was Bella Dudley. To complement the c

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