NCR Case Study Executive Summary NCR Corporation (ncr.com), the global leader in consumer transaction technologies, enables more than 550 million transactions daily. Headquartered in Duluth, GA, its financial services division salesforce spans different geographies, sales philosophies and sales skills. To maintain aggressive growth and margins in an industry morphing at warp speed meant getting the entire salesforce on board using one proven sales methodology. NCR selected the ValueSelling Framework ® and that forward-thinking decision led to all-in adoption. Changing the conversation Joao Perez, SVP of Global Sales and Marketing for NCR’s Financial Services Division, saw a patchwork of sales methodologies and lack of standardization across the organization. NCR was transitio

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