HEALTHCARE CASE STUDY National health insurer saves $2 million by eliminating ineffective mailings About SmartBase Solutions We help companies like yours grow from a smart base. We provide platforms, tools and guidance so you can leverage your vast amounts of data to make smart business decisions. The Challenge The insurer’s in-house marketing team deployed multiple campaigns targeted to seniors, using a variety of mailings, discounts, offers and other strategies. They collected and measured results for individual campaigns, but didn’t have the capacity to analyze across all their campaigns to determine which were most effective. The Solution They turned to SmartBase to leverage their Marketing Audit & Analysis solution to analyze all the campaigns and results, looking at multi

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