myThings' FBX campaign leverages 1 st party data to drive 2.5x increase in new sales for Shop Direct The company: Shop Direct is one of the largest online retailers in the UK with annual sales of £1.7 billion. It is home to four brands – Littlewoods, Very.co.uk, ISME and K&Co – delivering 50 million products every year to five million active customers. The challenge: With over 33 million members in the UK spending almost 20% of all tim

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