myThings Introduces Personalized Targeting to Travel Vertical 1 Italian airline, Meridiana Fly, says buongiorno to 587% uplift in return conversions with myThings’ solution Meridiana fly is Italy's second largest airline operator offering low fare flights to both domestic and intercontinental destinations. The airline partnered with Zanox, the leading performance advertising network in Europe, and myThings, zanox's partner and the leader of

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