BACKGROUND Ford Motor Company, the legendary global automotive industry leader, needed a complete architecture redesign for their MyFord mobile app and MyFordMobile.com site. The existing app design required manual content updates across the company’s various sites and platforms. Any update or change to design was very time consuming and expensive. 6D Global was engaged as a strategic digital technology partner to provide architecture and redesign leadership for the team of developers. CHALLENGE Both the MyFord mobile app and MyFordMobile.com site required manual content updates across the company’s various sites and platforms. These manual tasks necessitated staff hours that could’ve been allocated for more productive projects. Further, any update or change to design was ver

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