Case Study

First Republic Bank Heritage App

First Republic Bank Heritage App

Pages 2 Pages

CHALLENGE First Republic Bank had recently published a corporate history coffee table book, and came to 6D Mobile to create a mobile companion piece for phone and tablet. SOLUTION & EXECUTION Rather than simply repeating the linear navigation of a printed book, 6D Mobile reimagined the book’s content as an exploratory, interactive, and non-linear experience. The app was custom designed and built in two formats — one for mobile phones and another for iPads and other tablet devices — to make the most of the different platforms’ size, usability, and optimal orientation for readibility. It is distributed in app stores and is intended to be used by interested customers and as a sales tool by bankers to describe the bank’s longevity to clients. PROJECT Develop a mobile companion piece

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