BACKGROUND Choicelunch empowers parents with healthy and hassle free choices for their children’s school lunches. They do this by allowing children and parents to select what the student is going to be served at lunch during school, via a desktop or mobile interface. Parents can order daily, weekly, or monthly and be assured that their child will have a healthy lunch. CHALLENGE Choicelunch had used qualitative feedback from parents to evolve a desktop experience that met the needs of a wide variety of early adopters. Additionally, a mobile experience had been created for parents on the go. As the customer base and menu options began to grow, unifying and simplifying the ordering process became a necessity. SOLUTION Choicelunch knew that using quantitative research and analysis would

Join for free to read