Challenge Most businesses realize the complexity of an efficient customer support model. Mutual of Omaha wanted to give their field directors more time to meet with big clients and handle complex investments without ignoring the bulk of smallerconcerns. Without the proper platform, however, collecting information from multiple sources into an easily accessible space can quickly burn through time and resources. Strategy & Solution Mutual of Omaha partnered with 7Summits because we excel in social business strategy. We brought collaboration between market research, sales support, and the field into a single community and made it available to Mutual of Omaha’s customers. 7Summits set up a pilot program to improve sharing of information, enhance ability to find experts, and answer questions fr

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