Mutual of Omaha faced fragmented first-party data, especially policy information, which limited their cross-selling potential. They implemented Tealium’s Customer Data Platform to unify data and provide instant access to customer insights on their website while ensuring real-time data accuracy and compliance. This solution enabled enhanced data utilization with consolidated customer profiles, improved cross-selling through real-time personalization, and instant response to customer behavior. As a result, Mutual of Omaha optimized resource usage, maximized data value, and elevated customer experiences by turning data fragmentation into a strategic growth opportunity.

Join for free to read