Case Study

Mundo Imperial

Mundo Imperial

Pages 6 Pages

1 CONFIDENTIAL DOCUMENT CONFIDENTIAL & RESTRICTED Mundo Imperial Founded in 2005, Mundo Imperial Entertainment & Hospitality is a four property Acapulco-based hotel chain with a passion for delivering memorable guest experiences. Learn how Mundo Imperial got creative with their promotions strategies to drive direct bookings and ancillary revenue as part of their COVID recovery plan. © Amadeus IT Group and its affiliates and subsidiaries2 CONFIDENTIAL DOCUMENT CONFIDENTIAL & RESTRICTED The Challenge How do you drive direct bookings and increase ancillary revenue during COVID recovery Mundo Imperial was facing COVID-related challenges in maintaining occupancy and faced dwindling revenues from OTA channels. With many activities and experiences to offer (many of which are available sep

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