Case Study

Multinational Bank Enhances RSA Adaptive Authentication to Improve Customer Experience and Reduce Call Center Costs

Multinational Bank Enhances RSA Adaptive Authentication to Improve Customer Experience and Reduce Call Center Costs

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CA SE S TUDY FINANCE Overview A large multinational bank enhanced their existing RSA Adaptive Authentication solution with ThreatMetrix® to improve customer experience and reduce call center operational costs. These improvements were achieved by adding intelligent customer authentication in front of RSA to accurately identify returning customers. Improving the customer login experience by minimizing customer friction was a key reason

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