Case Study
MultiChoice South Africa: Answers customer enquiries faster than ever with an AI-powered virtual assistant
MultiChoice South Africa: Answers customer enquiries faster than ever with an AI-powered virtual assistant
Share this MultiChoice is a leading video entertainment provider in sub-Saharan Africa, and part of the Naspers Group—the largest media group in South Africa. Founded in 1993, MultiChoice delivers world-class entertainment through multiple satellite channels, including SuperSport, DStv, and M-Net. Based in Randburg, South Africa, the company serves over 14 million customers. MultiChoice also operates a commercial airtime sales wing, DStv Media Sales, as well as online and mobile services through DStv Mobile and DStv Online. Business challenge A responsive, effective call center is a key ingredient for high-quality customer service. MultiChoice South Africa aimed to provide agents with rapid access to account details and product information. Transformation MultiChoice South Africa