Case Study: Multichannel Conversions for a Durango Adventure Company - Marketing 360® With today’s digital marketing, it’s rare to have one channel doing all the work. The way people shop and interact with brands today, you just can’t do it with one type of content, advertisement, or platform. Success relies on multi-channel marketing. A blend of ads, organic rankings, informational material, images, videos, and social media content come together as a complete strategy. The need to market across channels is dictated by consumers – we live our digital lives on many platforms using multiple devices. We’re all researchers, visiting websites, review platforms, YouTube, and social media to learn more about our options. So what does effective multichannel marketing look like? Here is an exa

Join for free to read