Case Study: Mortgage Company Uses Lookalike Audiences To Build Conversions - Marketing 360® The Marketing 360® mortgage company marketing client uses lookalike audiences and brand channels to build their online conversions. Here’s how they do it. Sometimes the best starting point is where you’ve been before. A mortgage company specializing in veteran’s (VA) loans wanted to build their brand across about a dozen states. The problem was that they didn’t have the budget to cover this type of geographic area. They needed a more refined strategy. So we looked at their resources. One thing they had was a large email list made of people they’d done email/snail mail campaigns for. They also had a list of their current and past clients, most of which were veterans. Light bulbs started going o

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