At a glance Country: Finland Industry: Broadcasting Founded: 1957 Website: mtv.fi Challenge Faced with declining advertising revenue, broadcasters must tighten their belts. MTV wanted to reduce costs by automating certain common processes, such as randomly selecting customer feedback for review, data entry, and invoicing. Solution MTV turned to long-term IT partner Fujitsu for advice. It recommended RPA, which automates clerical processes using software robots or artificial intelligence (AI) workers for consistent and efficient operation. Benefit ¦ 70 percent reduction in costs associated with one specific process ¦ Employees are more productive, less frustrated and able to focus on value- added tasks ¦ RPA has enabled MTV to reduce its reliance on third-party consultan

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